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IMS analytical INSIGHTS

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IMS Media Mix
4 minutes

Chandra

October 7, 2024

Unlocking the Optimal Media Mix: How IMS Elevates Your Marketing Strategy

Navigating the vast landscape of modern media can be a daunting task for businesses aiming to optimise their marketing impact. Identifying the "optimal" media mix — the right combination of…
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IMS Data Analyst Career Path

Magda Pietrzykowska

July 10, 2024
3 minutes

3 Months at IMS: My Data Analyst Career Path

A personalised reflection on the first three months of my Data Analyst Career at IMS.Written by Magda, Associate Data Analyst.…
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Local Marketing Success with IMS Geo-testing

Paul Young

July 10, 2024
3 minutes

Using Geo-Testing to Drive Business Growth

This article explores how Geo-testing can transform your marketing campaigns. What do great companies do differently? A range of things.…
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Portfolio optimisation

Alex Vass

July 10, 2024
3 minutes

Is Marketing Mix Modelling Right for Your Business?

In today's fast-paced and increasingly digital marketplace, understanding the impact of your marketing investments is more crucial than ever. Marketing…
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Knowledge Base

Enhance your understanding of how advanced analytics and data can drive business growth. Explore our analytics and insights knowledge base of expert articles and resources.

Econometrics

Applying statistical methods to economic data for informed decision-making.

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Geo Tests & Geo Experiments

Testing and analysing geographic marketing data.

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Working at IMS

Company culture, employee experiences, and career opportunities.

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Data Analytics

Enhance your understanding of how advanced analytics and data can drive business growth. Explore our knowledge base of expert articles and resources.

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Marketing Mix Modelling

Apply statistical analysis to optimise strategies, quantifying the impact of various marketing activities to improve strategies and ROI.

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Econometrics

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Working at IMS

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Geo Tests & Geo Experiments

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Marketing Mix Modelling

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IMS Media Mix

Chandra

October 7, 2024
4 minutes

Unlocking the Optimal Media Mix: How IMS Elevates Your Marketing Strategy

Navigating the vast landscape of modern media can be a daunting task for businesses aiming to optimise their marketing impact.…
READ MORE
IMS Marketing Analytics Econometrics

Chandra

August 23, 2024
4 minutes

Elevating Your Business Through Marketing Analytics and Econometrics

In today's fast-paced business environment, data is more than just a tool—it's a fundamental asset that drives decision-making and fuels…
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Market Entry Strategy

Digitalmarketing

July 10, 2024
6 minutes

Conquering New Frontiers: Essential Market Selection & Market Entry Strategies

For businesses seeking to expand their reach and propel growth, international expansion can be a thrilling yet daunting endeavour. New…
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Data Analytics Agency in UK

Digitalmarketing

August 9, 2024
5 minutes

What Role Does Data Analytics Play in ERP Implementation?

In today's data-driven world, Enterprise Resource Planning (ERP) systems are the beating heart of many organisations. These integrated platforms manage…
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IMS Data Analyst Career Path

Magda Pietrzykowska

July 10, 2024
3 minutes

3 Months at IMS: My Data Analyst Career Path

A personalised reflection on the first three months of my Data Analyst Career at IMS.Written by Magda, Associate Data Analyst.…
READ MORE
IMS Data Analytics Consulting

Chandra

July 10, 2024
5 minutes

Turn Your Data into Dynamite with Data Analytics Consulting

In today's fast-paced digital economy, data volumes continue to surge, intensifying the need to effectively transform data into strategic actions.…
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Product Review Sentiment Analysis

Chandra

July 10, 2024
4 minutes

From Product Reviews to Revenue with Sentiment Analysis

In today's digital marketplace, sentiment analysis is an essential component of business intelligence that leverages advanced analytics to convert vast…
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IMS Data Driven Decision Making Advanced Analytics Consulting Agency

Chandra

July 11, 2024
4 minutes

Understanding Data Driven Decision Making in Business

Data Driven Decision Making (DDDM) leverages advanced analytics and business intelligence to transform raw data into strategic insights, guiding critical…
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IMS What is Advanced Analytics

Chandra

July 10, 2024
6 minutes

What is Advanced Analytics?

Advanced analytics refers to the application of sophisticated analytical techniques that go beyond conventional business intelligence. It encompasses the use…
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