blog
IMS analytical INSIGHTS
Latest Data
Unlocking the Optimal Media Mix: How IMS Elevates Your Marketing Strategy
Navigating the vast landscape of modern media can be a daunting task for businesses aiming to optimise their marketing impact. Identifying the "optimal" media mix — the right combination of…
READ MOREFeatured Articles
Category
Knowledge Base
Enhance your understanding of how advanced analytics and data can drive business growth. Explore our analytics and insights knowledge base of expert articles and resources.
Data Analytics
Enhance your understanding of how advanced analytics and data can drive business growth. Explore our knowledge base of expert articles and resources.
Explore
Marketing Mix Modelling
Apply statistical analysis to optimise strategies, quantifying the impact of various marketing activities to improve strategies and ROI.
Explore
Unlocking the Optimal Media Mix: How IMS Elevates Your Marketing Strategy
Navigating the vast landscape of modern media can be a daunting task for businesses aiming to optimise their marketing impact.…
READ MOREElevating Your Business Through Marketing Analytics and Econometrics
In today's fast-paced business environment, data is more than just a tool—it's a fundamental asset that drives decision-making and fuels…
READ MOREConquering New Frontiers: Essential Market Selection & Market Entry Strategies
For businesses seeking to expand their reach and propel growth, international expansion can be a thrilling yet daunting endeavour. New…
READ MOREWhat Role Does Data Analytics Play in ERP Implementation?
In today's data-driven world, Enterprise Resource Planning (ERP) systems are the beating heart of many organisations. These integrated platforms manage…
READ MORE3 Months at IMS: My Data Analyst Career Path
A personalised reflection on the first three months of my Data Analyst Career at IMS.Written by Magda, Associate Data Analyst.…
READ MORETurn Your Data into Dynamite with Data Analytics Consulting
In today's fast-paced digital economy, data volumes continue to surge, intensifying the need to effectively transform data into strategic actions.…
READ MOREFrom Product Reviews to Revenue with Sentiment Analysis
In today's digital marketplace, sentiment analysis is an essential component of business intelligence that leverages advanced analytics to convert vast…
READ MOREUnderstanding Data Driven Decision Making in Business
Data Driven Decision Making (DDDM) leverages advanced analytics and business intelligence to transform raw data into strategic insights, guiding critical…
READ MOREWhat is Advanced Analytics?
Advanced analytics refers to the application of sophisticated analytical techniques that go beyond conventional business intelligence. It encompasses the use…
READ MORE