Marketing Mix Modelling

In-depth information on optimising marketing efforts using data-driven models. Discover how to measure the effectiveness of different marketing channels and allocate resources efficiently. Explore case studies, model frameworks, and practical tips on implementing marketing mix modelling to enhance your marketing strategy and drive business growth.
IMS Media Mix

Chandra

October 7, 2024
4 minutes

Unlocking the Optimal Media Mix: How IMS Elevates Your Marketing Strategy

Navigating the vast landscape of modern media can be a daunting task for businesses aiming to optimise their marketing impact.…
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IMS Marketing Analytics Econometrics

Chandra

August 23, 2024
4 minutes

Elevating Your Business Through Marketing Analytics and Econometrics

In today's fast-paced business environment, data is more than just a tool—it's a fundamental asset that drives decision-making and fuels…
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Market Entry Strategy

Digitalmarketing

July 10, 2024
6 minutes

Conquering New Frontiers: Essential Market Selection & Market Entry Strategies

For businesses seeking to expand their reach and propel growth, international expansion can be a thrilling yet daunting endeavour. New…
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Portfolio optimisation

Alex Vass

July 10, 2024
3 minutes

Is Marketing Mix Modelling Right for Your Business?

In today's fast-paced and increasingly digital marketplace, understanding the impact of your marketing investments is more crucial than ever. Marketing…
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