Geo Testing & Geo Experiments
Tailor Your Campaigns with Precision: The Power of Geo Testing

What is Geo Testing?
Geo Testing, a cornerstone of location-based marketing strategies, empowers businesses to refine their marketing efforts through geographic experimentation. This technique involves comparing the performance of marketing campaigns across different geographic areas to identify what resonates best with local audiences. By leveraging Geo Testing, companies can make data-driven decisions to optimise their marketing messages, channels, and tactics for each unique market segment, ensuring resources are directed where they have the greatest impact.

What you’ll gain
IMS equips your marketing with data-driven insights, tailoring strategies to regional nuances and pinpointing initiatives that drive genuine engagement. Expect enhanced local interaction and accelerated business growth, ensuring your campaigns resonate deeply and maximise marketing effectiveness.
Benefits
Experience targeted engagement, strategic optimisation, and measurable growth as we tailor your campaigns to resonate with local audiences, ensuring your marketing efforts achieve maximum impact and efficiency.
Localised Marketing Insights
Optimised Resource Allocation
Increased Campaign Effectiveness
We Tackle Key Questions
What we do
Region Identification & Objective Setting
Tailored Marketing Experiment Design
Rigorous Monitoring and Analysis
Ready to unlock the potential of your local markets with precision and insight?

What it looks like
