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Elevating Your Business Through Marketing Analytics and Econometrics
In today's fast-paced business environment, data is more than just a tool—it's a fundamental asset that drives decision-making and fuels growth. Marketing analytics and econometrics stand at the forefront of…
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3 Months at IMS: My Data Analyst Career Path
A personalised reflection on the first three months of my Data Analyst Career at IMS.Written by Magda, Associate Data Analyst.…
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Using Geo-Testing to Drive Business Growth
This article explores how Geo-testing can transform your marketing campaigns. What do great companies do differently? A range of things.…
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Is Marketing Mix Modelling Right for Your Business?
In today's fast-paced and increasingly digital marketplace, understanding the impact of your marketing investments is more crucial than ever. Marketing…
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Knowledge Base
Enhance your understanding of how advanced analytics and data can drive business growth. Explore our analytics and insights knowledge base of expert articles and resources.
Data Analytics
Enhance your understanding of how advanced analytics and data can drive business growth. Explore our knowledge base of expert articles and resources.
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Marketing Mix Modelling
Apply statistical analysis to optimise strategies, quantifying the impact of various marketing activities to improve strategies and ROI.
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Econometrics: The Secret to Business Success
In today's rapidly evolving marketplace, the key to unlocking unparalleled marketing success lies hidden in the realm of econometrics. This…
READ MOREUsing Geo-Testing to Drive Business Growth
This article explores how Geo-testing can transform your marketing campaigns. What do great companies do differently? A range of things.…
READ MOREIs Marketing Mix Modelling Right for Your Business?
In today's fast-paced and increasingly digital marketplace, understanding the impact of your marketing investments is more crucial than ever. Marketing…
READ MORE