blog
IMS analytical INSIGHTS
Latest Data
Unlocking the Optimal Media Mix: How IMS Elevates Your Marketing Strategy
Navigating the vast landscape of modern media can be a daunting task for businesses aiming to optimise their marketing impact. Identifying the "optimal" media mix — the right combination of…
READ MOREFeatured Articles
Category
3 Months at IMS: My Data Analyst Career Path
A personalised reflection on the first three months of my Data Analyst Career at IMS.Written by Magda, Associate Data Analyst.…
READ MORE
Using Geo-Testing to Drive Business Growth
This article explores how Geo-testing can transform your marketing campaigns. What do great companies do differently? A range of things.…
READ MORE
Is Marketing Mix Modelling Right for Your Business?
In today's fast-paced and increasingly digital marketplace, understanding the impact of your marketing investments is more crucial than ever. Marketing…
READ MORE
Knowledge Base
Enhance your understanding of how advanced analytics and data can drive business growth. Explore our analytics and insights knowledge base of expert articles and resources.
Data Analytics
Enhance your understanding of how advanced analytics and data can drive business growth. Explore our knowledge base of expert articles and resources.
Explore
Marketing Mix Modelling
Apply statistical analysis to optimise strategies, quantifying the impact of various marketing activities to improve strategies and ROI.
Explore
Finding the Right Data Analytics Agency: Five Key Things to Consider
In the rapidly evolving landscape of business intelligence, selecting the right data analytics agency is pivotal for transforming raw data…
READ MORE
Econometrics: The Secret to Business Success
In today's rapidly evolving marketplace, the key to unlocking unparalleled marketing success lies hidden in the realm of econometrics. This…
READ MOREUsing Geo-Testing to Drive Business Growth
This article explores how Geo-testing can transform your marketing campaigns. What do great companies do differently? A range of things.…
READ MOREIs Marketing Mix Modelling Right for Your Business?
In today's fast-paced and increasingly digital marketplace, understanding the impact of your marketing investments is more crucial than ever. Marketing…
READ MORE