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IMS analytical INSIGHTS

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IMS Media Mix
4 minutes

Chandra

October 7, 2024

Unlocking the Optimal Media Mix: How IMS Elevates Your Marketing Strategy

Navigating the vast landscape of modern media can be a daunting task for businesses aiming to optimise their marketing impact. Identifying the "optimal" media mix — the right combination of…
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Featured Articles

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IMS Data Analyst Career Path

Magda Pietrzykowska

July 10, 2024
3 minutes

3 Months at IMS: My Data Analyst Career Path

A personalised reflection on the first three months of my Data Analyst Career at IMS.Written by Magda, Associate Data Analyst.…
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Local Marketing Success with IMS Geo-testing

Paul Young

July 10, 2024
3 minutes

Using Geo-Testing to Drive Business Growth

This article explores how Geo-testing can transform your marketing campaigns. What do great companies do differently? A range of things.…
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Portfolio optimisation

Alex Vass

July 10, 2024
3 minutes

Is Marketing Mix Modelling Right for Your Business?

In today's fast-paced and increasingly digital marketplace, understanding the impact of your marketing investments is more crucial than ever. Marketing…
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Knowledge Base

Enhance your understanding of how advanced analytics and data can drive business growth. Explore our analytics and insights knowledge base of expert articles and resources.

Econometrics

Applying statistical methods to economic data for informed decision-making.

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Geo Tests & Geo Experiments

Testing and analysing geographic marketing data.

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Working at IMS

Company culture, employee experiences, and career opportunities.

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Data Analytics

Enhance your understanding of how advanced analytics and data can drive business growth. Explore our knowledge base of expert articles and resources.

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Marketing Mix Modelling

Apply statistical analysis to optimise strategies, quantifying the impact of various marketing activities to improve strategies and ROI.

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Econometrics

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Working at IMS

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Geo Tests & Geo Experiments

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Marketing Mix Modelling

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Five Key Things to Consider When Choosing a Data Analytics Agency:

Chandra

August 9, 2024
4 minutes

Finding the Right Data Analytics Agency: Five Key Things to Consider

In the rapidly evolving landscape of business intelligence, selecting the right data analytics agency is pivotal for transforming raw data…
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IMS Econometric Marketing Blog

Chandra

July 11, 2024
5 minutes

Econometrics: The Secret to Business Success

In today's rapidly evolving marketplace, the key to unlocking unparalleled marketing success lies hidden in the realm of econometrics. This…
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Local Marketing Success with IMS Geo-testing

Paul Young

July 10, 2024
3 minutes

Using Geo-Testing to Drive Business Growth

This article explores how Geo-testing can transform your marketing campaigns. What do great companies do differently? A range of things.…
READ MORE
Portfolio optimisation

Alex Vass

July 10, 2024
3 minutes

Is Marketing Mix Modelling Right for Your Business?

In today's fast-paced and increasingly digital marketplace, understanding the impact of your marketing investments is more crucial than ever. Marketing…
READ MORE