Price & Promo Analysis
Maximise Your Sales Margin with Deep Dive Price and Promotion Insights
What is Pricing and Promotional Analysis?
Pricing and Promotional Analysis is a critical tool for businesses aiming to optimise their pricing levels and their promotional activities for maximum revenue and profit. It deep dives into all your promotional mechanisms to identify ideal price points and the most profitable (and unprofitable) promotions. Additionally, it evaluates the effectiveness of various promotional tactics – ranging from discounts to seasonal offers – on sales performance, enabling businesses to understand which promotions drive sales and enhance ROI effectively.
We Tackle Key Questions
Which promotions are the most and least profitable for my business?
What types of promotions yield the highest ROI?
How does cannibalisation affect the true impact of promotions?
Which promotions actually cost me margin?
What We Do
Our Price and Promo Analysis equips businesses with the insights needed to refine pricing and promotional strategies, ensuring every marketing pound is invested wisely for maximum impact and efficiency.
Statistical Performance Modelling
We build econometric models that analyse a range of performance measures for each promotional event, including sales uplift, incremental sales revenue, and ROI, to paint a clear picture of each promotion's impact.
True Revenue and ROI Calculations
Our analysis goes deeper to uncover the true revenue and ROI of promotions, considering cannibalised sales and post-promotion sales trends, ensuring you understand the real value of each campaign.
Loss Analysis and Savings Identification
We identify promotions that result in a loss, offering insights into how much could be saved by avoiding these activities, thereby optimising your promotional strategy for better financial health.
Price and Promo Analysis equips businesses with the insights needed to refine pricing and promotional strategies, ensuring every marketing pound is invested wisely for maximum impact and efficiency.
What it looks like
Through detailed infographics and case studies, we showcase the process and outcomes of Price & Promo Analysis, highlighting how specific promotions and pricing strategies have transformed businesses, guiding you towards more profitable marketing decisions.
The performance of individual promotions will differ depending on a whole host of factors.
Measure the true promotional uplift by accounting for cannibalisation.
We can calculate immediate savings from ceasing all loss-making promotional activity.
Individual promotions can be categorised into performance groups based on their ROIs and Revenue.
