Share of Voice vs Share of Market Analysis
Strategically Aligning Share of Voice with Market Share for Growth
What is Share of Voice vs Share of Market Analysis?
This is an essential analytical tool that examines the relationship between Share of Voice (SOV) and Share of Market (SOM). This approach enables businesses to understand how their marketing investments influence market share relative to their competitors activity. This analysis demonstrates not only how you sit against your competitors, but also how you can expect your market share to grow or decline with different marketing investment levels.
What You'll Gain
Engaging in Market Share Analysis with IMS empowers your brand with strategic insights to effectively balance your spend levels to optimise your SOV with your SOM. This nuanced understanding allows for informed investment decisions, ensuring that your marketing budget is optimally allocated to not just maintain, but also to grow your market share. Through this analysis, you gain a clear roadmap for achieving desired market positions and understanding the investment needed for growth at a pace that aligns with your objectives.
Benefits
Market Share Analysis provides critical benefits for your brand’s strategic development and expansion, ensuring each marketing investment is perfectly aligned with your objectives for market share. This comprehensive approach not only optimises your resource allocation but also strategically positions your brand for sustained growth and success in a competitive landscape.