Ecommerce Attribution

Unveiling the Synergy of Channels with Advanced Sales Attribution

What is Ecommerce Attribution?

In the current age of cookie reduction, GDPR, privacy laws, walled gardens, and media owner led attribution engines there is no longer a clean and accurate way to run multi-touch attribution. IMS Ecommerce Attribution Solution represents a cutting-edge approach that explores the econometric impact of media at driving sales previously attributed to Last Click models. This method offers a granular understanding of how various marketing channels work together to drive customers through the conversion funnel. By synthesising econometrics modelling with detailed digital channel analysis, Ecommerce Attribution provides a comprehensive view of the customer journey, highlighting the interconnected role of brand media in influencing conversion paths.

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We Tackle Key Questions

How do we figure out which of our ads or marketing moves actually make people buy our stuff?

Are my last click numbers telling me the truth about what is driving my sales?

Are we wasting money on overinvesting in acquisition channels like search?

What channels drive people to search for our product?

What We Do

At IMS, we supercharge traditional econometrics models on ecommerce conversion channels to offer a multidimensional analysis of marketing channel efficacy. Our approach delves deep into the nuances of how channels synergise, providing a layered understanding of the customer journey from initial brand interaction to final conversion.

Advanced Modelling Integration

Employing hyper-charged models that blend econometrics with digital attribution results for a richer analysis of marketing impact.

Comprehensive Channel Analysis

Analysing the contribution of each marketing channel to uncover how they work together to drive customer conversions.

Strategic Optimisation and Execution

Leveraging insights to refine marketing strategies, ensuring optimal channel interaction and maximising conversion potential.

Our Full Sales Attribution service is your gateway to truly understanding and optimising the intricate dance between marketing channels, paving the way for strategic excellence and enhanced marketing ROI.

What it Looks Like

The Art of Attribution. Through detailed visualisations and case studies, we demonstrate the transformative power of Ecommerce Attribution Modelling. Explore how a comprehensive analysis of channel interactions and conversion paths can illuminate the effectiveness of marketing strategies, guiding you towards a more informed, efficient, and impactful marketing approach.