Long Term Brand Impact
Capturing the long-term impact of investing in brand image and perceptions.
What is Brand Impact 360?
With traditional econometric modelling, it can be difficult to capture the long-term Brand impact of marketing. Brand Impact 360 aims to remedy this by measuring the impact of advertising on Brand Index scores over an extended period of time, and then by modelling this score against sales revenue to give us a long term impact.

What You'll Gain
Unlock the future of your brand’s marketing strategy with Brand Impact 360, a revolutionary approach designed to comprehensively measure and enhance your brand’s long-term impact. Traditional econometric modelling often falls short in capturing the enduring influence of marketing on brand perception. Brand Impact 360 fills this gap by meticulously assessing how advertising affects Brand Index scores over time, offering a nuanced view of your brand’s long-term resonance with audiences.
Benefits
Embrace the benefits of Geo Testing to elevate your marketing strategy. Experience targeted engagement, strategic optimisation, and measurable growth as we tailor your campaigns to resonate with local audiences, ensuring your marketing efforts achieve maximum impact and efficiency.
Direct Link to Financial Performance
Strategic Resource Allocation
Demonstrating the Risk of cutting investment
Informed Creative Direction
We Tackle Key Questions
What We Do
Model the impact of each brand (tracking) imperative on sales
Model the impact of brand advertising on each strategic imperative
Strategic Recommendations
Transform your businesses understanding of the impact of brand building advertising at driving long term business growth.

What it looks like
