Long Term Brand Impact
Capturing the long-term impact of investing in brand image and perceptions.
What is Brand Impact 360?
With traditional econometric modelling, it can be difficult to capture the long-term Brand impact of marketing. Brand Impact 360 aims to remedy this by measuring the impact of advertising on Brand Index scores over an extended period of time, and then by modelling this score against sales revenue to give us a long term impact.
We Tackle Key Questions
Does my Brand Building Media drive long term sales?
What is the long term decline if I stop investing?
What perceptions has my brand building media shifted?
What perceptions should my creative address to maximise the long term sales impact?
What We Do
Brand Impact 360 by IMS offers a pivotal shift in understanding the long-term value and impact of your advertising efforts by adopting a deep analytics approach to evaluating the impact of perception changes on Sales.
Model the impact of each brand (tracking) imperative on sales
We build a latticed network of statistical models to determine the impact of each brand imperative on sales, determining decay rates and lags to understand the long term impacts. We use this analysis to compose a weighted Brand Impact 360 metric that drives the business.
Model the impact of brand advertising on each strategic imperative
We then build regression based models to understand the uplift of historical advertising on each imperative.
Strategic Recommendations
Finally all this can be decomposed into the driving factors that show how brand advertising changes perceptions, and then perceptions drive sales.
Transform your businesses understanding of the impact of brand building advertising at driving long term business growth.
What it looks like
Brand Impact 360 by IMS offers a pivotal shift in understanding the long-term value and impact of your advertising efforts. By embracing this innovative approach, you're not just investing in the immediate success of your campaigns but safeguarding the future prosperity of your brand.