Customer Segmentation

Uncover Your Various Audience's Unique Needs

What is Customer Segmentation?

Customer Segmentation is the process of dividing a broad customer base into smaller subsets of consumers with similar characteristics, behaviours, and preferences, enabling businesses to target them more effectively. This strategic approach varies from B2C customer profiling (to help with creative strategies and planning), to B2B applications (identifying distinct business or lead characteristics), to emphasizing the importance of bespoke models tailored to your organisation’s objectives and data availability.

At its core, successful Customer Segmentation melds extensive experience with a deep understanding of business strategies to yield actionable and meaningful outcomes.

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We Tackle Key Questions

Who are my main customer groups?

In what ways are my customers similar and how are they different?

Which audiences would be the best to target with media?

What would be the best way to communicate with my audiences?

What We Do

At IMS, our approach to Customer Segmentation is collaborative and outcome-focused. We combine cutting-edge data analytics and machine learning techniques with a wealth of experience to create customised segmentation models that align with your unique business objectives. From actionable outcomes to long-term strategic planning, our goal is to empower your business with targeted insights that drive growth and customer engagement.

Actionable Outcome Orientation

Collaborating closely with you to align segmentation strategies with business needs, ensuring actionable and impactful outcomes.

Data-Driven Analytics

Utilising advanced analytics and machine to precisely understand customer bases, enhancing messaging and positioning for a cohesive customer journey.

Data enrichment

Incorporating a variety of data, including external sources, to refine, develop, and humanise segmentation models.

By leveraging the nuanced insights gained through Customer Segmentation, IMS crafts tailored strategies that resonate with each segment of your audience, ensuring your marketing efforts are as effective and efficient as possible. Let us transform your approach to engagement, driving your business towards greater success and deeper customer connections.

What it looks like

Explore case studies and analytics that showcase the transformative impact of Customer Segmentation. Witness how tailored strategies based on in-depth customer insights can revolutionise your approach to marketing, content development, and product innovation, driving strategic growth and deepening customer relationships.