Geo Tests & Geo Experiments

Explore methods for testing and analysing geographic data. Learn about geo-experimental design, data collection techniques, and analytical tools used to interpret geographic data. Our resources will guide you through the process of conducting geo tests to optimise location-based marketing strategies and understand spatial dynamics.

Featured Articles

Local Marketing Success with IMS Geo-testing

Paul Young

July 10, 2024
3 minutes

Using Geo-Testing to Drive Business Growth

This article explores how Geo-testing can transform your marketing campaigns. What do great companies do differently? A range of things.…
READ MORE
Local Marketing Success with IMS Geo-testing

Paul Young

July 10, 2024
3 minutes

Using Geo-Testing to Drive Business Growth

This article explores how Geo-testing can transform your marketing campaigns. What do great companies do differently? A range of things.…
READ MORE