Market Entry Analysis

Navigate New Markets with Precision and Confidence

What is Market Entry Analysis?

Market Entry Analysis stands as a pivotal step for any business eyeing expansion into new, uncharted markets. This thorough analysis delves into the nuances of international expansion, scrutinising the opportunities and challenges that lie within. Armed with IMS’s comprehensive insights, businesses can stride into new territories with the confidence and knowledge required to make informed decisions and strategically position themselves for success.

GET STARTED

We Tackle Key Questions

What is the best next market to enter our product into?

Is this new market right for our product?

What do we need to know about the competition in this new market?

What's the best way to reach and sell to customers in this market?

What We Do

Tailoring Your Path to Global Expansion. We leverage advanced analytics, integrating marketing, business, economic, and demographic data, to craft bespoke Market Entry Scorecards. These scorecards are meticulously tailored to your business needs, addressing marketing, audience, economic, and strategic facets with precision. Each element is weighted according to its significance, culminating in a comprehensive report that guides your market entry strategy.

Advanced Analytics Integration

Our approach combines sophisticated analytics with diverse data sets to paint a detailed picture of potential markets, providing you with a clear understanding of where your opportunities for growth lie.

Bespoke Market Entry Scorecards

We develop custom Market Entry Scorecards that highlight key metrics and insights, enabling you to evaluate the viability and potential profitability of entering new markets.

Comprehensive Strategic Report

Our final deliverable is a detailed strategic report that covers all facets of market entry, from marketing to economic considerations, guiding your decision-making process with actionable insights.

By partnering with IMS for your Market Entry Analysis, you're not just preparing to enter new markets — you're setting the stage for impactful, strategic growth that aligns with your long-term business objectives.

What it looks like

By utilising infographics and simulated profitability models, we illustrate the depth of analysis and strategic planning involved in our Market Entry Analysis. These visuals aid in demystifying the complexities of international expansion, showcasing how data-driven strategies can lead to successful market penetration.