blog
IMS DATA INSIGHTS
Latest Insight
Conquering New Frontiers: Essential Market Selection & Market Entry Strategies
For businesses seeking to expand their reach and propel growth, international expansion can be a thrilling yet daunting endeavour. New markets present a wealth of opportunities, but also pose unique…
READ MOREFeatured Articles
Category
3 Months at IMS: My Data Analyst Career Path
A personalised reflection on the first three months of my Data Analyst Career at IMS.Written by Magda, Associate Data Analyst.…
READ MORE
Using Geo-Testing to Drive Business Growth
This article explores how Geo-testing can transform your marketing campaigns. What do great companies do differently? A range of things.…
READ MORE
Is Marketing Mix Modelling Right for Your Business?
In today's fast-paced and increasingly digital marketplace, understanding the impact of your marketing investments is more crucial than ever. Marketing…
READ MORE
Knowledge Base
Enhance your understanding of how advanced analytics and data can drive business growth. Explore our knowledge base of expert articles and resources.
Data Analytics
Enhance your understanding of how advanced analytics and data can drive business growth. Explore our knowledge base of expert articles and resources.
Explore
Marketing Mix Modelling
Apply statistical analysis to optimise strategies, quantifying the impact of various marketing activities to improve strategies and ROI.
Explore
Conquering New Frontiers: Essential Market Selection & Market Entry Strategies
For businesses seeking to expand their reach and propel growth, international expansion can be a thrilling yet daunting endeavour. New…
READ MORE
What Role Does Data Analytics Play in ERP Implementation?
In today's data-driven world, Enterprise Resource Planning (ERP) systems are the beating heart of many organisations. These integrated platforms manage…
READ MORE3 Months at IMS: My Data Analyst Career Path
A personalised reflection on the first three months of my Data Analyst Career at IMS.Written by Magda, Associate Data Analyst.…
READ MORE
Turn Your Data into Dynamite with Data Analytics Consulting
In today's fast-paced digital economy, data volumes continue to surge, intensifying the need to effectively transform data into strategic actions.…
READ MORE
From Product Reviews to Revenue with Sentiment Analysis
In today's digital marketplace, sentiment analysis is an essential component of business intelligence that leverages advanced analytics to convert vast…
READ MORE
Understanding Data Driven Decision Making in Business
Data Driven Decision Making (DDDM) leverages advanced analytics and business intelligence to transform raw data into strategic insights, guiding critical…
READ MORE
What is Advanced Analytics?
Advanced analytics refers to the application of sophisticated analytical techniques that go beyond conventional business intelligence. It encompasses the use…
READ MORE
Finding the Right Data Analytics Agency: Five Key Things to Consider
In the rapidly evolving landscape of business intelligence, selecting the right data analytics agency is pivotal for transforming raw data…
READ MORE
Econometrics: The Secret to Business Success
In today's rapidly evolving marketplace, the key to unlocking unparalleled marketing success lies hidden in the realm of econometrics. This…
READ MORE