blog

IMS Insights

Product Review Sentiment Analysis

Parv

May 23, 2024

From Product Reviews to Revenue with Sentiment Analysis

In today's digital marketplace, sentiment analysis is an essential component of business intelligence that leverages advanced analytics to convert vast amounts of customer feedback, such as product reviews, into actionable insights. This sophisticated form of product review analysis helps businesses understand and respond to customer preferences, expectations, and market trends. By navigating customer sentiments, businesses…
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IMS Data Driven Decision Making Advanced Analytics Consulting Agency

Parv

May 22, 2024

Understanding Data Driven Decision Making in Business

Data Driven Decision Making (DDDM) leverages advanced analytics and business intelligence to transform raw data into strategic insights, guiding critical business decisions. This article delves deeper into what data-driven decision making is, why it's essential, and how businesses can implement it effectively. What is Data Driven Decision Making? In essence, data driven decision making means making…
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Advanced Analytics Consulting

Digitalmarketing

May 27, 2024

Unlocking Business Potential: Series 03 – How Advanced Analytics Consulting Can Transform Your Strategy

Parts one and two of this series explored how advanced analytics consulting, utilising tools like predictive analytics and machine learning, transforms raw data into strategic insights for businesses, enabling them to react to current trends and anticipate future opportunities. We delved into key components like predictive analytics and data mining, showcasing their practical applications in…
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Econometric Modeling Consultation

Digitalmarketing

May 27, 2024

Unlocking Business Potential: Series 02 – How Advanced Analytics Consulting & Econometric Modelling Can Transform Your Strategy

Econometric Modelling for Businesses Econometric modeling is a powerful tool in business analytics, employing statistical analysis to predict how changes in specific activities impact sales and turnover. This approach helps businesses understand the intricate relationships among various economic variables like demand, supply, prices, and consumer behaviour. By applying econometric techniques to challenges such as market…
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Advanced Analytics Consulting
Advanced Analytics Consulting

Digitalmarketing

May 27, 2024

Unlocking Business Potential: Series 01 – How Advanced Analytics Consulting Can Transform Your Strategy

In the era of digital transformation, advanced analytics consulting is becoming a cornerstone for businesses aiming to unlock their full potential. By leveraging data analytics, companies achieve productivity rates and profitability 5% to 6% higher than those of peers, underscoring the vital role of predictive analytics in strategic decision-making. Through econometric modelling and business analytics…
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IMS What is Advanced Analytics

Chandra

May 8, 2024

What is Advanced Analytics?

Advanced analytics refers to the application of sophisticated analytical techniques that go beyond conventional business intelligence. It encompasses the use of machine learning (ML), predictive analytics, and complex data visualisation to extract deeper insights from large and diverse data sets. Businesses leverage advanced analytics to uncover hidden patterns, intricate correlations, and trends that are not…
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Five Key Things to Consider When Choosing a Data Analytics Agency:

Chandra

May 3, 2024

Finding the Right Data Analytics Agency: Five Key Things to Consider

In the rapidly evolving landscape of business intelligence, selecting the right data analytics agency is pivotal for transforming raw data into actionable insights. As understanding advanced analytics becomes a crucial asset for maintaining a competitive advantage, here are five key considerations to ensure you partner with an agency that perfectly aligns with your business needs…
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IMS Econometric Marketing Blog

Chandra

May 3, 2024

Econometrics: The Secret to Business Success

In today's rapidly evolving marketplace, the key to unlocking unparalleled marketing success lies hidden in the realm of econometrics. This statistical powerhouse transforms raw economic data into a beacon of enlightenment for marketers worldwide. Explore how econometric modelling is revolutionising marketing strategies and driving data-driven decision-making. What is Econometrics? Econometrics stands at the intersection of…
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Local Marketing Success with IMS Geo-testing

Paul

May 20, 2024

Using Geo-Testing to Drive Business Growth

This article explores how Geo-testing can transform your marketing campaigns. What do great companies do differently? A range of things. One shared commonality between the most successful companies of the last decades has been their ability to use the scientific method to test and gain early feedback on tactics and strategies before making key business…
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