Independent Marketing Sciences - Econometrics, Data Sience, Research

Marketing ROI
Isolating revenue driven by marketing, and optimising the media mix using econometrics
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Media landscape
Audience psychology, KOLs, Journalists, Publications and White-space identification using data science
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Marketing ROI and Econometrics

Using advanced econometric based predictive modelling techniques prove the impact of your marketing and media on sales & optimise the media mix moving forward.

Media Landscape and Social Media Analysis

Using data science and AI to isolate the psychologies and need states of your audience, identifying how and where you should you be communicating with them. Which are the top journalists in the centre of the landscape and who are the key influencers.

Traditional Quant and Qual Research in the Modern Era

The design, facilitation, management and/or translation of research into actionable insight which can directly drive marketing, communications or media strategy.

Independent Marketing Sciences is a marketing effectiveness consultancy with a focus on isolating and understanding the impact of the holistic marketing and communications spectrum.

We have three core offerings:

Media ROI using Econometrics – Often called Media Mix Modelling or MMM – click here for more.
Social and Shared language analysis using Data Science and AI – click here
Quantitative and Qualitative research

Everything we do in the field of analytics is designed to optimise, improve or revolutionise marketing and media strategy. Central to our ethos is the theory that without a strategic outcome then data and analytics is purely a cost to a business, with a strategic outcome it becomes a business lever.

Furthermore, although we have three core offerings, we offer a creative approach to analytics. Solving business problems by combining the three core techniques to deliver unique solutions.