Marketing ROI and Econometrics

Using advanced econometric based predictive modelling techniques prove the impact of your marketing and media on sales & optimise the media mix moving forward.

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Media Landscape and Social Media Analysis

Using data science and AI to isolate the psychologies and need states of your audience, identifying how and where you should you be communicating with them. Which are the top journalists in the centre of the landscape and who are the key influencers.

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For agencies: Independent analytics offerings

Big agency groups CANNOT offer better analytics than independent shops! They are beset by internal politics, with a push to validate and resell their own wider services. By partnering with IMS you can compete and overtake these groups with a more cost effective, unabridged, unadulterated and much more trustworthy route to an analytics offering for you and your clients.

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Independent Marketing Sciences

Independent Marketing Sciences is a marketing effectiveness consultancy with a focus on isolating and understanding the impact of the holistic marketing and communications spectrum.

We have three core offerings:

  1. Media ROI using Econometrics – Often called Media Mix Modelling or MMM – click here for more.
  2. Social and Shared language analysis using Data Science and AI – click here
  3. Quantitative and Qualitative research

Everything we do in the field of analytics is designed to optimise, improve or revolutionise marketing and media strategy. Central to our ethos is the theory that without a strategic outcome then data and analytics is purely a cost to a business, with a strategic outcome it becomes a business lever.

Furthermore, although we have three core offerings, we offer a creative approach to analytics. Solving business problems by combining the three core techniques to deliver unique solutions.

Independent Marketing Sciences is not affiliated with an agency or a group. As such we aren’t marking our own homework, we aren’t pushing media that is profitable for the agency over one that is profitable for you, and we aren’t recommending strategies or creatives that will win awards over ones that will deliver business results.