A marketing effectiveness consultancy with a focus on isolating and understanding the impact of the holistic marketing and communications spectrum.

Everything we do in the field of analytics is designed to optimise, improve or revolutionise marketing and media strategy. Central to our ethos is the theory that without a strategic outcome then data and analytics is purely a cost to a business, with a strategic outcome it becomes a business lever.

We have three core offerings:

  1. Media ROI using Econometrics – Often called Media Mix Modelling or MMM
  2. Social and Shared language analysis using Data Science and AI – click here
  3. Quantitative and Qualitative research

Furthermore, although we have three core offerings, we offer a creative approach to analytics. Solving business problems by combining the three core techniques to deliver unique solutions.

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Independent Marketing Sciences is not affiliated with an agency or a group. As such we aren’t marking our own homework, we aren’t pushing media that is profitable for the agency over one that is profitable for you, and we aren’t recommending strategies or creatives that will win awards over ones that will deliver business results.