IMS data Analytics agency

Alex has over 20 years’ experience employing MMM, analytics and AI solutions. Alex founded Independent Marketing Sciences with a vision of bringing completely independent expertise in effectiveness and analytics to both brands and agencies – with the sole motivation of bringing the best and most actionable insights to clients.   Prior to founding IMS Alex held global analytics leadership roles and has decades of experience employing analytics across FMCG, services. retail, finance and government.

Dave has been working in the MMM field for 14 years, across both media agencies and independent consultancies Dave is a problem solver at heart, and enjoys the challenge of finding the right analytical technique to answer a client’s bespoke questions. He has also driven the development of our in-house software and solutions – encompassing regression, simulations and optimisations Dave’s experience covers a wide array of sectors – including retail, FMCG, automotive, beverages, entertainment, charity, oil and gas, and finance.

Lucy joined IMS in 2022 as an Analytics Director. Lucy specialises in building bespoke analytics solutions and guiding clients with strategic challenges including market entry and global marketing optimisations. Lucy previously worked at PHD Worldwide where she applied cutting edge analytics and AI across a range of industries automotive, tech, gambling and finance.

 Luke has over 10 years’ experience employing MMM and marketing analytics. Starting his marketing analytics journey at Ebiquity, Luke has worked across a broad range of clients and sectors including FMCG, services, charity, retail, gaming, travel, and telco.

Jack joined IMS in 2022 after obtaining his MSc in Economics from the University of Sheffield. Before this, Jack had worked across a wide range of industries, both in the UK and Australia, which include; government, sport, research and charity.

Tom joined IMS in 2022 after completing the MSc Economics course at LSE.   Prior to joining IMS, Tom completed his economics undergraduate course at Durham University. He then completed an internship in portfolio design and risk solutions focusing on quantitative research.

Since joining IMS in 2023, Ilona has worked on a range of marketing and customer analytics projects across retail and tech. Before joining IMS, Ilona studied Economics at university, which included advanced econometrics modules. During university Ilona also undertook an internship at the ONS where she used machine learning to analyse Covid-19 impacts.

Magda brings a multi-skilled background from design engineering, venture capital and data science. Prior to joining IMS, Magda worked as an investment analyst for a Sovereign Wealth Fund. In the role Magda used a range of advanced statistical techniques to forecast financial returns. Magda also enjoys presenting work to clients and attending networking and industry conference events.

Before joining IMS, Roman studied economics in London and Munich. During his studies and time as a Research Analyst, Roman focussed on econometrics and the applications of machine learning in economics.

Daniel joined IMS in 2024 after earning a BSc in Economics and Econometrics from the University of Nottingham. During his studies, he focused on advanced applied econometric theory, particularly in non-stationary time series and cointegration. He also completed an internship at a boutique corporate finance firm, where he provided advisory services for capital raising and company sales. Prior to university, Daniel was a member of the GB rowing team for four years, achieving two British records.

Before joining IMS, Eleanor studied Mathematics and Economics at university, doing a combination of maths and economics modules, including a dissertation on time series modelling. During her third year, she completed a placement as an Operational Researcher with the Home Office, modelling visa applications.

Before joining IMS, Daniel set up his own 3D printing business, running it alongside his studies at Warwick University. During his studies he worked as a junior researcher under Prof. Ludovica Gazze and Prof. Arun Advani, focusing on econometric analysis of green technology uptake.

Before Joining IMS, Holly studied Economics at the University of Sheffield. During her studies, she focused on Econometrics and applying of mathematical methods to economic analysis.

Before joining IMS, Ben studied BSc Economics with Spanish at the University of Bristol, spending a year at Universidad Carlos III de Madrid, where he continued his studies (and fully embraced the Spanish way of life), developing professional fluency. While at university, he ran a tutoring business and led student consulting teams working with local Bristol-based charities.